MYRETA Premium Marketing

MYRETA Premium Marketing

We are offering you MYRETA’s Premium marketing tool for $100 a month per property.

Instead of paying thousands of dollars to market one property, use MYRETA’s Premium Marketing. You can send it to a few buyers, a few thousand buyers or even a few million buyers for the same price and a few clicks.

MYRETA Premium Marketing delivers the entire selling process:

• Create an email flyer

• Upload your Teaser / OM / CA / Financial Information

• Set up your marketing team

• Drag and Drop your doucments into the War Room

• Upload your marketing list

• Send out your campaign

• Track it real time

• Set permissions for your documents

• Follow up with built in email system

• Reports updated automatically with all activity and emails through platform

 

MYRETA is only $100 per month per property!

Click here to contact us for a demo or more information

See below for additional details:

 

Marketing Dashboard

• Easily view and edit current and past campaigns in your marketing dashboard. Update / edit your campaign, work in your automated activity worksheet, access the document / war room, manage the buyers, edit and view reports, and track buyer activity all from here
• Enables marketing all your listings that are For Sale, For Lease, or needing Debt and Equity
• View and edit the property page, property website, space for lease, stacking plan, and download signed confidentiality agreement if applicable for that campaign

Activity Worksheet

Take control of your listing with your activity worksheet. MYRETA gives you the central hub or dashboard you need to control every aspect of your listing including collaboration, communication, viewing and reporting thru the automated activity functionality.

Features:
• Communicate and correspond with buyers both individually or in mass through the integrated email system
• Add notes and activities on each buyer or in mass regarding phone calls, reminders, etc.
• All emails and notes are automatically recorded and stored in the activity worksheet and can be viewed on screen or through your reports
• War Room and activity document security and campaign / report organization are built around deal statuses, not just numbers
• All recorded emails and notes can be seen, edited and added by all team members with editable access
• War Room document access is given by a team member with editable access
• Search, sort and filter for easy navigation through your buyer list

Integrated Document War Room

• Drag and drop your folder and file structure directly into the war room
• Integrated electronic signatures for documents protected by a confidentially agreement
• Integrated war room status updates upon signatures
• Multiple statuses to control who sees which sets of documents

Update the Campaign and Flyer at Anytime 

Update all aspects on the campaign from one screen

Custom Email Flyer

• Fully customizable email flyer including enabled html source code capabilities
• Automatically pulls your colors, logo, contact info and team from profile
• Includes links to the document storage / war room where views are automatically tracked and can be protected by a Confidentially Agreement which can be signed electronically through the system
• Add and edit team members, text boxes, videos, aerials, maps and pictures to create the perfect email flyer

Mange Email Lists

• Upload and manage your marketing email lists of your favorite buyers
• The integrated email system automatically tracks your unsubscribes and hard bounces to keep your list clean and up to date and more importantly, keep you from getting a spamming reputation

 

Custom Activity and Audit Reports

• Tracks and records all your buyer’s activities including, email sent, views, opens, downloads and statuses in a custom report
• Auditing of documents opened, downloaded or viewed

Manage Campaign Buyer List

Easily add one to thousands of buyers to an ongoing campaign

Customizable Notifications

Only receive the notifications you want throughout the campaign while others on your team can customize theirs separately. Keep your campaign and team up to date.

Search Archived Campaigns

View your past campaign(s) buyer list and activities through downloadable reports. A must for new business.


Contact us here for a demo or more information →

Market to the Buyer Profiles in MYRETA

Every MYRETA user that has a buyer profile that matches your listing criteria will be sent your campaign after you approve who it is being sent to. This way your listing gets to people specifically wanting that type of listing even if you don’t know them

Add Your Listing to MYRETA Distributor

• Delivers your listing to millions of users on multiple listing platforms
• Automatically updates your edits to your chosen sites

Jack Minter
jack.minter@myreta.com

Ethan Minter
ethan.minter@myreta.com

The Sales Process…Both of Them. First Thoughts.

 

Unique CRE Sales Model

We are in a very unique business as it relates to the commercial real estate sales process we need to go through to get hired for the job and then to sell the business we were hired to sell. You see, as you really start looking at the process we go through to win the business of selling an asset for a client, we need to go through two different sale processes for each deal.

Let’s start by looking at a conventional sales model of let’s say, a widget. These are those mythical things that people who teach and write books use to give us street folks and students something to hypothecate about. Anyway, let’s sell some of these magical things.

Typically, the sales organization of these type products are structured internally or externally. Both will have a sales team headed by the sales leader that focuses on selling these widgets to people that use them or people that will re-sell them to the public. The main function of this group is to develop relationships with the users or re-sellers and sell as many as possible. Once the order has been made, this group hands the order over to the folks that will handle the order and ship it to the buyer.

If the order is for software or a non-physical widget, the process is the same except the order handlers will on-board the users and help them with understanding the product.

In either example the sales person or team, after the order is taken, is done with that order and will focus on other sales or the next sale to the group they just sold too.

This process is not the same in our commercial real estate business!

Switching Gears

After most other industry’s sale’s teams have finished their sales responsibilities, ours now has to switch gears and get the property we have been given the assignment on prepared for whatever the sales person that won it, is supposed to do. Lease it, sell it, or raise debt and equity for it.

Well this actually takes us back to what we told the client about our process, the story and the team you have in place to sell the story of the property you have won. You now need to coordinate the marketing information and flow for the assignment, send the campaign out to the correct folks that have an interest and generate the reporting needed to support the campaign.

If you have prepared everything properly and set expectations at a reasonable price and time, you will most likely assist the client in completing the assignment at the pricing discussed and the timing expected. If not, you will not get paid, right?

Hopefully, while marketing this campaign, you were able to show your expertise to the client and the prospects so that hopefully you will be allowed into the next process these folks have so you can get hired again. You will then be able to sell yourself and the property all over again.

 

Why do some get hired and others don’t?

Sell your company.

Sell your expertise.

Sell your team.

Sell that you know who the folks are that you should sell to.

I have never been hired by someone I do not know.

Market the Visible; Sell the Invisible

Have you ever noticed the flyers you get or even the ones you send out for your available spaces for lease or your teasers for your properties for sale? I have been reviewing some and I noticed there was a lot of facts on them but not a lot of selling!

Here is what I mean. These marketing pieces are chock full of facts. Addresses, size of property, how many spaces are available, nice pictures, contact information….. Well some have enough facts. You may want to check yours to be sure that if you were the person you send these too that there are enough facts to get them interested. If so, congratulations! Now you have just started to sell what you are wanting to sell.

Facts are great, pictures are great but these fall short. You know, most buildings look the same when you are looking out of them, not looking at them. Since you are supposedly wanting these folks to come and look and then lease or buy your property, why are just pictures of the outside of the property so important?

Having the facts of the property isn’t an option, it is a requirement. I also think having the spaces available, the quoted rates, type of lease, quoted terms and a PDF of that specific suite and a stacking image is a must. Some don’t think so but, why not? Don’t you have these? Don’t you or your agent know the market well enough? If you don’t have these items, it seems like you don’t.

Since we have gone over the visible, let’s look at the invisible.

I look at the invisible as points of a property that you need to “sell” or discuss either verbally or written or both. These items include anything that you or others would want perspective tenants or buyers to know about the property. These include the amenities, transportation, ingress & egress, ownership and technical information like LEED or other energy or natural resource properties of the property.

If your property has a “better” way to be driven to than another way, you may want to include specific instructions. If there is a preferred way to come into the property once they arrive, you will want to be sure you have discussed that with them or, meet them when they arrive so they will come into the property that way. Sometimes you will need to get with ownership to get the best path established.

I hate to say this but, clean that pathway, paint the smudges, make sure the bathroom’s smell and look great!  These folks are going to be spending the next few years at your property. If it looks or smells bad when you are showing them the property and space, they will be concerned that it gets worse going forward.

Once you leave where you met, be sure to do the same as you show them the spaces that they are interested in. Clean them up and show the prospect you want them there.

Photo Credit: cyberbrains.org

Take Your “Posting and Hoping” to the Next Level!

The MYRETA Distributor can distribute your listing information to a dozen different listing sites (over 12 million users) with one click, for free!

 As we continue to roll out the marketing capability of MYRETA I am still puzzled why some do not place more emphasis on marketing their availabilities. Instead there seems to be more emphasis put on “we are looking at rolling out a CRM, rolling out some type of new reporting tool, or rolling out a new accounting system.”

While these are needed, it seems that some think that a couple of these have something to do with marketing. Let’s face it, if we don’t find and close deals, the CRM, reporting tool, doing budgets and the accounting don’t amount to much, right?

The most common marketing strategy for most of us is posting on listing sites and hoping for someone to find that listing. “Posting and hoping”, while popular and can be effective, is not the only marketing strategy.

A combination of being sure you have your and/or your client’s availabilities “out there” for folks to see on listing sites plus some direct campaigns will always yield better results.

Because most do still do not combine some direct marketing with posting-n-hoping, MYRETA has developed the only technology that takes posting and hoping to a new level, for free!

Let’s do some math. Let’s say you are currently posting and hoping on one platform. That’s great because you are most likely getting your availabilities out to interested parties. Now take the same availabilities, add them to the MYRETA automated distributor and you can send the same availabilities to tens of millions of interested parties at the push of a button. The MYRETA Distributor takes your listing information given and distributes it to multiple listing sites with one click!

You can now tell your client or know yourself that you are truly “boiling the ocean” looking for users for your availabilities. So, if you are going to be a post-n-hoper, be a great one!

Email me at jack.minter@myreta.com to set up your MYRETA automated distributor. That way you will be able to do more deals and can afford the new reporting software, a better CRM or maybe just put some more money in your pocket!

MYRETA.com, the only complete CRE marketing platform.

Photo Credit: socialsteve.wordpress.com

 

Market, Market and then Market Some More (4)

Marketing

So now that we have discussed getting the assignment and then working up the story you will be using to market the available space or the property, what are you going to do next?

I believe there are two very good but very different ways to market commercial real estate. Each one has its pluses and minuses. As I study this, it seems that most of us seem to use just one of these and excludes the other, I think to their detriment.

Using just one type of marketing is like a boxer who only chooses to use one hand to box. The left hook the boxer uses over and over may be the best left hook in the business but, pretty soon it will become completely ineffective if it isn’t used in concert with a right jab every now and then, right?

I look at either using Direct or Indirect marketing of commercial real estate the same as a boxer using just one punch. It would seem that by using both, you may be more effective in your marketing campaign than just using one.

The fantastic thing about MYRETA.com is that it gives you the ability to market both Indirectly and Directly using the same system so that you don’t lose any of the marketing focus you need to be successful! It is Commercial Real Estate’s only One-Two Punch!

Email me at jack.minter@myreta.com for your demo!

Let’s begin by looking at using only Indirect (Posting & Hoping) marketing for your campaigns.

What I am calling Indirect marketing of commercial real estate is only using services and possibly your website to market your available space or properties. I have been known to call this “posting and hoping!” I personally don’t think just “posting and hoping is a very good marketing strategy!

While focusing just on this marketing strategy, you join millions of others that are only just using this strategy as well. Please don’t misunderstand, using this strategy is like using a left jab. It is an essential and very useful tool. However, it is very much at best a neutral strategy, neither offensive nor defensive in nature. It is a strategy that must be done if you are marketing commercial real estate.

So why, when it is a necessity, do so many of us not keep our marketing information current and up to date on our own website, much less on the myriad of services that are out there to be used by us to get our message out where we want it?

Hmmm, let’s take a quick look in the day of someone who is tasked to market and close a transaction. I will assume most of us have some sort of a to-do list we use to keep up with all of the different items we need to get accomplished. On that list we will have all of the personal things we have to deal with for the day plus a list that may include; a company meeting to discuss your pipeline, completing the pipeline report for your firm, for this month, filling in yesterday’s calls and property showings for the different deals you are working on for your clients, making the cold calls you need to make, setting up meetings with buyers, tenant and their representatives to look at the deals you have, working on a proposal to get a new deal, showing the properties you are working on, meeting with your team to update the marketing materials, taking a client to lunch, responding to proposals, negotiating letters of intent, selecting winning bidders, coordinating and negotiating contracts with several parties, closing a deal so you will get paid, preparing a presentation for a client to show your progress, and oh yea, updating the marketing information in your website and the other six or seven sites that you promised your clients you would market their information on! No biggy, right?

With a list like that, it is a wonder any of us have any hair left even after one day, much less doing this day after day, week after week and year after year!

Wouldn’t it be nice to know that if you put your marketing information in one time, in one place that you would know that it will be disseminated to all of the marketing sites you want it to be sent to so that your information would be timely and correct everywhere all of the time? Here at MYRETA we call this One and Done!

The technology you need to do this is called MYRETA Distributor. It can be used to automatically send your marketing materials wherever, and in any file format, so you don’t have to. It will free you and your team’s time to focus on all of the other items on your to-do list, especially the ones that make you money!

Email me at jack.minter@myreta.com for your demo!

Market, Market and then Market Some More (3)

6a00d8354c0d2669e2017c36272ff1970bIt is very important to make sure that you are always consistently marketing your expertise to the correct audience! I know most of us are doing this on several different social networks, and we are in “groups” on those networks where we can promote our expertise and discuss CRE matters with others.

If you are doing this, be sure the profile that you have developed has all of the pertinent information and that there are no typos and things like that.

MYRETA has developed and offers standardized profile formats that focus only on the CRE business. You can input the typical firm and personal background information like other networking sites, but MYRETA allows you to both connect with People and with Properties. This will enable you to communicate and collaborate with colleagues that are also connected to any given property, firm, or person.

Additionally, there are places within the database for you to provide your professional resume, your company resume, and your personal resume. You can also add the transactions you have completed so that everyone can see your deal resume.

Email me at jack.minter@myreta.com for your demo!

 

The Sales Process…Both of Them. Second Thoughts.

Why Would Anyone Hire YOU?

That should be the question you are always thinking about if you are a service provider in the commercial real estate business, right? It is easy sometimes to blame others for not being hired. Let’s do a little introspective thinking now. Kinda like an internal inventory of skills for what we do.

What skills do you have to win the business? How do you sell those skills? Do you have a team, if so, how do you sell their expertise? If not, how do you sell the fact that you don’t need one? Do you work for a company that is in the commercial real estate business? If so, how do you use that company affiliation to win business? If not, how do you sell that you don’t need a company affiliation or brand?

This should be enough to get you started. I have learned that you must have the skills needed to win business. You may get away with not having those skills a time or two, but in the long run, you need to have market-leading skills. What are those skills? Really, are you asking that question and you are already in the business? Shame on you for coming into our industry and basically scamming clients. No wonder they think we get paid too much for what we do, when they have had someone work for them that doesn’t know how to execute their deal!

Let’s look at having or not having a team.

So, let’s say that you have figured out that you can win business and you have also realized that there are others with the skills to execute that business. That is great! You have or are building a team that will allow you to service your clients!

I believe in developing teams. I know a lot of you don’t, so I will give you my arguments and look forward to hearing yours. I have developed teams my whole career, and I now have a large group of “partners” that still work together when needed to execute deals. Even though we are all from different firms and in different geographic areas, we still call each other when we have an issue or a need.

Although some of you are incredibly talented, no one can say they have “all of the skills” needed to execute all of the deals they are working on. So, it is appropriate and wise to recruit and build a team to expand your capabilities.

Another reason to have a team is to teach others our business, and in turn be pushed in our skills by the team. By teaching and being taught, all participants learn and benefit from collaboration. Although you have skills because you have shown you and your team can both win and execute business, it is imperative now in our business to have team members that are capable of expanding your capabilities and results, both qualitatively and quantitatively, or by offering speed in execution. Your team members will be looking harder at technology as a way to help execute business at first, but as team members mature and start wanting to win business, they will use technology in different ways than how you might utilize technology to optimize your profitability and achievements.

Finally, let’s look at the firm or the lack of the firm you are affiliated with.

I have been a broker for around 30 years now, and 25 of those years had me working at a brokerage firm. I think there are many reasons to affiliate with a firm. The broader the geographic area you want to pursue, the more you may think that you need to be affiliated with a firm where you can trust the skills of your team members, as they execute deals for clients that you have cultivated. Also, if you have really strong relationships with tenants or sellers that are regional, national or international, you may think that you need to be at a firm, so that the client will be comfortable that you can execute their business.

If you aren’t working on these types of deals, or you have built a team that can execute these types of deals, you really don’t need a firm and you will benefit by keeping all of the fees you generate.

Some of the firms are starting to recognize the need to have different “splits” for different brokers, depending on their skills and ability to win and execute business for the firm. I assume this continues as you start looking at what they say your desk costs are, when a lot of the costs are not in areas that help you win and execute business.

I Have Never Been Hired By Someone That I Did Not Know.

 

Photo Credit: http://wjb-cpa.typepad.com/wayne_j_belisle_cpa_busin/social-media-marketing/