MYRETA Premium Marketing

MYRETA Premium Marketing

We are offering you MYRETA’s Premium marketing tool for $100 a month per property.

Instead of paying thousands of dollars to market one property, use MYRETA’s Premium Marketing. You can send it to a few buyers, a few thousand buyers or even a few million buyers for the same price and a few clicks.

MYRETA Premium Marketing delivers the entire selling process:

• Create an email flyer

• Upload your Teaser / OM / CA / Financial Information

• Set up your marketing team

• Drag and Drop your doucments into the War Room

• Upload your marketing list

• Send out your campaign

• Track it real time

• Set permissions for your documents

• Follow up with built in email system

• Reports updated automatically with all activity and emails through platform

 

MYRETA is only $100 per month per property!

Click here to contact us for a demo or more information

See below for additional details:

 

Marketing Dashboard

• Easily view and edit current and past campaigns in your marketing dashboard. Update / edit your campaign, work in your automated activity worksheet, access the document / war room, manage the buyers, edit and view reports, and track buyer activity all from here
• Enables marketing all your listings that are For Sale, For Lease, or needing Debt and Equity
• View and edit the property page, property website, space for lease, stacking plan, and download signed confidentiality agreement if applicable for that campaign

Activity Worksheet

Take control of your listing with your activity worksheet. MYRETA gives you the central hub or dashboard you need to control every aspect of your listing including collaboration, communication, viewing and reporting thru the automated activity functionality.

Features:
• Communicate and correspond with buyers both individually or in mass through the integrated email system
• Add notes and activities on each buyer or in mass regarding phone calls, reminders, etc.
• All emails and notes are automatically recorded and stored in the activity worksheet and can be viewed on screen or through your reports
• War Room and activity document security and campaign / report organization are built around deal statuses, not just numbers
• All recorded emails and notes can be seen, edited and added by all team members with editable access
• War Room document access is given by a team member with editable access
• Search, sort and filter for easy navigation through your buyer list

Integrated Document War Room

• Drag and drop your folder and file structure directly into the war room
• Integrated electronic signatures for documents protected by a confidentially agreement
• Integrated war room status updates upon signatures
• Multiple statuses to control who sees which sets of documents

Update the Campaign and Flyer at Anytime 

Update all aspects on the campaign from one screen

Custom Email Flyer

• Fully customizable email flyer including enabled html source code capabilities
• Automatically pulls your colors, logo, contact info and team from profile
• Includes links to the document storage / war room where views are automatically tracked and can be protected by a Confidentially Agreement which can be signed electronically through the system
• Add and edit team members, text boxes, videos, aerials, maps and pictures to create the perfect email flyer

Mange Email Lists

• Upload and manage your marketing email lists of your favorite buyers
• The integrated email system automatically tracks your unsubscribes and hard bounces to keep your list clean and up to date and more importantly, keep you from getting a spamming reputation

 

Custom Activity and Audit Reports

• Tracks and records all your buyer’s activities including, email sent, views, opens, downloads and statuses in a custom report
• Auditing of documents opened, downloaded or viewed

Manage Campaign Buyer List

Easily add one to thousands of buyers to an ongoing campaign

Customizable Notifications

Only receive the notifications you want throughout the campaign while others on your team can customize theirs separately. Keep your campaign and team up to date.

Search Archived Campaigns

View your past campaign(s) buyer list and activities through downloadable reports. A must for new business.


Contact us here for a demo or more information →

Market to the Buyer Profiles in MYRETA

Every MYRETA user that has a buyer profile that matches your listing criteria will be sent your campaign after you approve who it is being sent to. This way your listing gets to people specifically wanting that type of listing even if you don’t know them

Add Your Listing to MYRETA Distributor

• Delivers your listing to millions of users on multiple listing platforms
• Automatically updates your edits to your chosen sites

Jack Minter
jack.minter@myreta.com

Ethan Minter
ethan.minter@myreta.com

Market the Visible; Sell the Invisible

Have you ever noticed the flyers you get or even the ones you send out for your available spaces for lease or your teasers for your properties for sale? I have been reviewing some and I noticed there was a lot of facts on them but not a lot of selling!

Here is what I mean. These marketing pieces are chock full of facts. Addresses, size of property, how many spaces are available, nice pictures, contact information….. Well some have enough facts. You may want to check yours to be sure that if you were the person you send these too that there are enough facts to get them interested. If so, congratulations! Now you have just started to sell what you are wanting to sell.

Facts are great, pictures are great but these fall short. You know, most buildings look the same when you are looking out of them, not looking at them. Since you are supposedly wanting these folks to come and look and then lease or buy your property, why are just pictures of the outside of the property so important?

Having the facts of the property isn’t an option, it is a requirement. I also think having the spaces available, the quoted rates, type of lease, quoted terms and a PDF of that specific suite and a stacking image is a must. Some don’t think so but, why not? Don’t you have these? Don’t you or your agent know the market well enough? If you don’t have these items, it seems like you don’t.

Since we have gone over the visible, let’s look at the invisible.

I look at the invisible as points of a property that you need to “sell” or discuss either verbally or written or both. These items include anything that you or others would want perspective tenants or buyers to know about the property. These include the amenities, transportation, ingress & egress, ownership and technical information like LEED or other energy or natural resource properties of the property.

If your property has a “better” way to be driven to than another way, you may want to include specific instructions. If there is a preferred way to come into the property once they arrive, you will want to be sure you have discussed that with them or, meet them when they arrive so they will come into the property that way. Sometimes you will need to get with ownership to get the best path established.

I hate to say this but, clean that pathway, paint the smudges, make sure the bathroom’s smell and look great!  These folks are going to be spending the next few years at your property. If it looks or smells bad when you are showing them the property and space, they will be concerned that it gets worse going forward.

Once you leave where you met, be sure to do the same as you show them the spaces that they are interested in. Clean them up and show the prospect you want them there.

Photo Credit: cyberbrains.org

Take Your “Posting and Hoping” to the Next Level!

The MYRETA Distributor can distribute your listing information to a dozen different listing sites (over 12 million users) with one click, for free!

 As we continue to roll out the marketing capability of MYRETA I am still puzzled why some do not place more emphasis on marketing their availabilities. Instead there seems to be more emphasis put on “we are looking at rolling out a CRM, rolling out some type of new reporting tool, or rolling out a new accounting system.”

While these are needed, it seems that some think that a couple of these have something to do with marketing. Let’s face it, if we don’t find and close deals, the CRM, reporting tool, doing budgets and the accounting don’t amount to much, right?

The most common marketing strategy for most of us is posting on listing sites and hoping for someone to find that listing. “Posting and hoping”, while popular and can be effective, is not the only marketing strategy.

A combination of being sure you have your and/or your client’s availabilities “out there” for folks to see on listing sites plus some direct campaigns will always yield better results.

Because most do still do not combine some direct marketing with posting-n-hoping, MYRETA has developed the only technology that takes posting and hoping to a new level, for free!

Let’s do some math. Let’s say you are currently posting and hoping on one platform. That’s great because you are most likely getting your availabilities out to interested parties. Now take the same availabilities, add them to the MYRETA automated distributor and you can send the same availabilities to tens of millions of interested parties at the push of a button. The MYRETA Distributor takes your listing information given and distributes it to multiple listing sites with one click!

You can now tell your client or know yourself that you are truly “boiling the ocean” looking for users for your availabilities. So, if you are going to be a post-n-hoper, be a great one!

Email me at jack.minter@myreta.com to set up your MYRETA automated distributor. That way you will be able to do more deals and can afford the new reporting software, a better CRM or maybe just put some more money in your pocket!

MYRETA.com, the only complete CRE marketing platform.

Photo Credit: socialsteve.wordpress.com

 

Market, Market and then Market Some More (2)

 

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It is very important to make sure you are always consistently marketing your expertise to the correct audience! I know most of us are doing this on several different social networks and are in “groups” on those where we can show our expertise and discuss CE matters with others.

If you are doing this, be sure the profile you have developed has all of the pertinent information and that there are no typos and things like that.

MYRETA has a profile developed that focuses only on the CRE business. You can put in your normal information like on other sites but, MYRETA allows you to both connect with People and with Properties. This will let you communicate and collaborate with colleagues that are also connected to the property.

Additionally, there are areas for both your professional resume, your company resume and your personal resume. You can also add the transactions you have done so that everyone can see your deal resume.

Email me at jack.minter@myreta.com for your demo!

Marketing Properties and their Availabilities

There are really only four transactions and therefore four types of marketing for an asset. You can lease it, sell it, raise equity for it and place debt on it. If someone decides to “scrape” the asset that is currently there, you will have to get equity and debt to develop another property and then lease that asset and sell it! Owners and their representatives will continue using these during their ownership to maximize their returns.

While there are some of you that have the skills to market and transact each of these, most of us usually focus on just one type. Since there are usually numerous available spaces in each property for lease, there are many more leasing professionals in the CRE space than other types of professionals. Additionally, while there may be a couple of brokers on a specific asset, there can be a couple of tenant representatives for each tenant in that asset.

Therefore, let’s start by discussing the different skills and marketing styles that are required to both win the business you want and then market that effectively.

The Sales Process…Both of Them. First Thoughts

We are in a very unique business as it relates to the sales process we need to go through to get hired for the job and then to sell the business we were hired to sell. You see, as you really start looking at the process we go through to win the business of selling an asset for a client, we need to go through two different sale processes for each deal.

Let’s start by looking at a conventional sales model of let’s say, a widget. These are those mythical things that people who teach and write books use to give us street folks and students something to hypothecate about. Anyway, let’s sell some of these magical things.

Typically, the sales organization of these type products are structured either internally or externally. Both will have a sales team headed by the sales leader that focuses on selling these widgets to people that use them or people that will re-sell them to the public. The main function of this group is to develop relationships with the users or re-sellers and sell as many as possible. Once the order has been made, this group hands the order over to the folks that will handle the order and ship it to the buyer.

If the order is for software or a non-physical widget, the process is the same except the order handlers will on-board the users and help them with understanding the product.

In either example the sales person or team, after the order is taken, is done with that order and will focus on other sales or the next sale to the group they just sold too.

This process is not the same in our commercial real estate business!

After most other industry’s sale’s teams have finished their sales responsibilities, ours now has to switch gears and get the property we have been given the assignment on prepared for whatever the sales person that won it, is supposed to do. Lease it, sell it, or raise debt and equity for it.

Well this actually takes us back to what we told the client about our process, the story and the team you have in place to sell the story of the property you have won. You now need to coordinate the marketing information and flow for the assignment, send the campaign out to the correct folks that have an interest and generate the reporting needed to support the campaign.

If you have prepared everything properly and set expectations at a reasonable price and time, you will most likely assist the client in completing the assignment at the pricing discussed and the timing expected. If not, you will not get paid, right?

Hopefully, while marketing this campaign, you were able to show your expertise to the client and the prospects so that hopefully you will be allowed into the next process these folks have so you can get hired again. You will then be able to sell yourself and the property all over again.

Why do some get hired and others don’t?

Sell your company, Sell your expertise, Sell your team, Sell that you know who the folks are that you should sell to!

I Have Never Been Hired By Someone That I Did Not Know.

Market, Market and then Market Some More

Marketing

So, you or your client has just bought a property. You have been involved with the process for a month or so and “sharpened” your pencil a time or two so you could win the bidding process.

Congratulations!

Now what? Well generally, you will try to implement the business plan you have developed during the due diligence process, right? You know, the one where you cut expenses, do some renovations, build out some spec suites, add time saving and energy saving techniques, and oh yea, market the available space you have to fill the asset to the percentage in the business plan.

Over the past 30 years of working on capital market transactions, I have seen this process played out thousands of times. What I find interesting is that while there is new technology to monitor and measure different expenses, the physical needs of taking over a property, reviewing the budgets to look for savings, renovating and updating the property or systems and developing spec suites has not changed at all! We are dealing with a physical property that has certain characteristics and needs.

There are people and companies that excel at this take over process and have done it so many times, they have the process down to a science! The skills that are used to complete the takeover, while complicated and detailed are however, the science of owning a property while the leasing and re-leasing of the available space in the property I would call the art!

It seems even the Republican candidate for President of these United States agrees and named a book, “The Art of the Deal”. Therefore I must be right, right?

OK, let’s get to it!

I believe most of us would agree that properly positioning the property is extremely important and can save you money both in the short and the long run. However, you can only take this so far until you start wasting money and time. You have to remember that every dollar you spend needs to be returned plus a return. This positioning needs to go to a certain level and stop.

If you are the person that has to market the property for lease, sale debt or equity, you will need to evaluate this positioning and sell the positives and explain around the negatives. Therefore it would be a good idea to have thorough knowledge of the property and its systems.

So now let’s look at the “Art” of marketing!

If you are the person that is the team leader of the team in charge of leasing the building you are well aware that you have to achieve the goals set out in the business plan. The representative of the ownership of the property expects you to be focused and position your marketing campaign to achieve the goals they have made for this asset!

Over the next few weeks, I will focus on some of the different techniques I have seen and used to market properties over the past 30 years. I have tried, succeeded and failed in different attempts and market assets and may have some tips that will help you through without some of the failures I have had.

One reason we developed MYRETA was to assist in marketing. The functionality we call “My Property” lets you take a quick look at all of the properties you are marketing or managing. Having this ability in one place that allows you to look at your availabilities will save you time from looking in multiple places and make sure the availability are correct. Unlike other programs that let you just see a report, the MYRETA platform allows you to look at the information, change it in real time and make sure your information is correct and current.

Send me an email at jack.minter@myreta.com to set up a demo to see how MYRETA can assist you in becoming more efficient in marketing and managing your properties.